American football is one of the top followed sports in the world and it has only just started expanding globally, 3.1M Fans in Saudi, Saudi has one of the largest fan bases in the world outside of the US. American football has the highest revenues / fans-ratio of any sport in the world.

The logo for the Saudi Arabian American Football Federation (SAAFF) combines imagery representing both Saudi Arabia and American football, Here’s a breakdown of the possible meanings behind the logo’s elements:

Saudi National Palm Tree: The palm tree is a well-recognized symbol of Saudi Arabia, often associated with the country’s desert landscape and rich cultural heritage. Its inclusion in the logo likely serves to reinforce the SAAFF’s connection to Saudi Arabia and its national identity.

American Football Player: The image of an American football player, holding the ball and ready to throw, is a direct reference to the sport that the SAAFF promotes.

Football: The football itself is another essential element that reinforces the logo’s connection to American football. It also serves as a reminder of the sport’s central role in the SAAFF’s mission.

Saudi Arabian American Football Federation Branding

Services: Branding Identity Design, Design Strategy, Logo Suite, Print Design.

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